Privacy Policy

4 Ways Farmers Market Last updated: June 2026

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1. Introduction

4 Ways Farmers Market ("we", "us", "our") is committed to protecting your personal information in accordance with the Protection of Personal Information Act 4 of 2013 ("POPIA") and all applicable South African privacy legislation.

This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website at www.4waysfarmersmarket.com, subscribe to our marketing communications, or interact with us in any other way.

By using our website or providing us with your personal information, you acknowledge that you have read and understood this Privacy Policy.

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2. Who We Are

Responsible Party: 4 Ways Farmers Market Address: Taroko Farm, Norfolk Lane, Modderfontein, JohannesburgWebsite: www.4waysfarmersmarket.com Email: [insert contact email]

As the responsible party, we determine the purpose and means of processing your personal information.

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3. What Personal Information We Collect

We may collect the following categories of personal information:

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Information you provide directly:

• Full name

• Email address

• Any other information you voluntarily submit via contact forms, event bookings, or email sign-ups​

Information collected automatically:

• IP address

• Browser type and version

• Pages visited and time spent on our website

• Referring website or source

• Device type and operating system
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Information collected through third-party tools:

• Email engagement data (opens, clicks) via Klaviyo

• Website analytics data via tools integrated into our Wix website

• Loyalty programme data via Magic Stamp
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4. Why We Collect Your Personal Information

We collect and process your personal information for the following purposes:

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• To send you our newsletter, Market Guide, and marketing communications where you have subscribed or consented

• To manage your participation in the Locals Club loyalty programme

• To respond to enquiries submitted via our website or contact channels

• To process venue hire or event booking enquiries

• To improve our website experience and understand how visitors interact with our content

• To comply with our legal obligations

• To send you transactional communications related to services you have requested
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We will not process your personal information for any purpose other than those listed above without your consent, unless we are required to do so by law.

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5. Legal Basis for Processing

We process your personal information on the following grounds under POPIA:

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• Consent: Where you have subscribed to our mailing list or agreed to receive marketing communications

• Legitimate interest: Where processing is necessary for our legitimate business interests, provided these do not override your rights

• Legal obligation: Where we are required to process information to comply with applicable law

• Contractual necessity: Where processing is required to fulfil a service you have requested
   

6. How We Store and Protect Your Information

We take reasonable and appropriate technical and organisational measures to protect your personal information against unauthorised access, loss, destruction, or alteration.

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Your personal information may be stored on the following platforms:

• Wix (website hosting and CMS) — subject to Wix's own privacy and security standards

• Klaviyo (email marketing) — subject to Klaviyo's own privacy and security standards

• Magic Stamp (loyalty programme) — subject to Magic Stamp's own privacy and security standards
   

Where your personal information is transferred to or processed by third-party service providers, we take reasonable steps to ensure those parties maintain adequate data protection standards.

We retain your personal information only for as long as is necessary for the purpose for which it was collected, or as required by law.

 

7. Sharing of Your Personal Information

We do not sell, rent, or trade your personal information to third parties.

We may share your personal information with:
 

• Service providers who assist us in operating our website and communications (such as Wix, Klaviyo, and Magic Stamp), solely for the purposes described in this policy

• Legal and regulatory authorities where we are required to do so by law or court order

• Professional advisors such as lawyers or accountants where necessary
   

All third parties with whom we share personal information are required to handle it in accordance with applicable data protection laws.

 

8. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to improve your browsing experience and to collect analytics data.

Cookies we may use include:
 

• Essential cookies: Required for the website to function correctly

• Analytics cookies: Used to understand how visitors interact with our website

• Marketing cookies: Used to deliver relevant content and track the effectiveness of our communications
   

You may disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.
 

9. Email Marketing and Communications

Where you have subscribed to our mailing list or opted in to receive marketing communications, we will use your email address to send you our newsletter, the 4FM Market Guide, event updates, and other relevant communications.
 

You may unsubscribe from our marketing emails at any time by clicking the unsubscribe link in any email we send you, or by contacting us directly at nicole@4waysfarmersmarket.com
 

Unsubscribing from marketing emails will not affect any transactional communications related to services you have requested.

 

10. Your Rights Under POPIA

Under POPIA, you have the following rights in relation to your personal information:
 

• Right of access: You may request a copy of the personal information we hold about you

• Right to correction: You may request that we correct inaccurate or incomplete personal information

• Right to deletion: You may request that we delete your personal information, subject to our legal obligations to retain certain records

• Right to object: You may object to the processing of your personal information in certain circumstances

• Right to withdraw consent: Where we process your information based on consent, you may withdraw that consent at any time

• Right to lodge a complaint: You have the right to lodge a complaint with the Information Regulator of South Africa

To exercise any of these rights, please contact us at [insert contact email]. We will respond to your request within a reasonable timeframe and in accordance with POPIA.

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11. The Information Regulator

If you believe we have not handled your personal information in accordance with POPIA, you have the right to lodge a complaint with the Information Regulator of South Africa:
 

The Information Regulator (South Africa) Website: www.inforegulator.org.za Email: inforeg@justice.gov.za Phone: 010 023 5207

 

12. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites and encourage you to review their privacy policies independently.
 

13. Children's Privacy

Our website and services are not directed at children under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The updated policy will be published on this page with the revised date noted at the top.

We encourage you to review this policy periodically.

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15. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or the way we handle your personal information, please contact us:

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4 Ways Farmers Market Taroko Farm, Norfolk Lane, Modderfontein, Johannesburg Email: [insert contact email] Website: www.4waysfarmersmarket.com

This Privacy Policy was last reviewed and updated in June 2026.